During the last week of February, we participated in the industry defining congress, Mobile World Congress in Barcelona. With its approximately 1500 exhibitors, the congress presented all the latest innovations within the field of mobile technology and all the important players within the industry were present. Not only hardware and software were presented, also plentiful of gadgets of all kinds such as running watches, Bluetooth recorders, music recorders, smartphone/tablet covers etc. were to be found.

Currently operating in an undeveloped niche within the mobility industry, our main goal with the participation was an identification of potential clients, potential competitors and to generally understand the trends within the field better. Through many fruitful conversations both at the stand, and in particular through meetings, Søren Bolvig and Jacob Gliemann Larsen gained significant insight into the industry, and obtained knowledge, which is directly transferrable to the everyday operations at BridgeIT, as we are working towards becoming “The preferred supplier of front-page apps”.