Søren Bolvig participated in the conference “Enterprise Apps” at the end of November as a keynote speaker. The focus of the presentation made by Søren Bolvig was; how firms can utilize mobile solutions in order to improve their bottom line. The key issue during this conference were how to drive results by integrating an App completely into the business model of a firm.

During the last few years, the world has seen an explosion of Apps, most of which have been downloaded and used only once. Furthermore, because of the extensive amount of Apps, the likelihood than an App will actually be downloaded is low, and in fact, 80% of all Apps are downloaded less than a 1000 times. The conference was set up to help firms explore, how they can ensure that the money invested in developing an App is well spent and avoid ending up amongst the Apps with very few downloads.